Cookies are alphanumeric identifiers that are transferred to the clients’ hard drives through their Web browsers. This enables our systems to recognize the clients’ browsers and storage of items in their Shopping Carts during visits.
The Help portion of the toolbar on most browsers will be more helpful in explaining how to prevent the browser from accepting new cookies, how to have the browser notify the user when a new cookie is received, or how to disable cookies altogether. However, cookies allow you to take full advantage of the top features at our site, and our company’s personal recommendation is that the client leaves them to be accepted.
Second, we keep track of your IP address to help diagnose problems with our server and to administer our Web site. Your IP address is also used to gather broad demographic information about you, such as your location and your Internet service provider. We may also collect combined information on how our users are utilizing the site. This might include information regarding traffic patterns through the site and search queries. No IP address/log file information is tied to Personally Identifiable Information (PII).
Clear Gifs (Web Beacons/Web Bugs)
We employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers’ personally identifiable information.